ABOUT THE PROJECT

The LIFT project seeks to mitigate the harm of dishonest, misinformed, and incomplete narratives amplified by the news media by circumventing systems through trusted messengers in Black communities. This solutions-based project currently centers on the perspectives, experiences, and dynamics of the Minneapolis/St Paul and Midwestern Black communities. A public report of our findings will be released in April 2023. 

This project is supported and funded by the Hubbard School of Journalism and Mass Communication, the Miami Foundation, and the Knight Foundation. 

PARTNER WITH US

We are currently looking for partners and funders to expand the LIFT project to other regions in the United States.  If you're interested in getting involved, please contact us. 

OUR TEAM

This project is led by Dr. Danielle K. Brown, a researcher and professor with the Hubbard School at the University of Minnesota. We're working with researchers, students, journalists, faith leaders, and activists in Minnesota and around the United States to create a comprehensive and community-directed project. This includes partners from In Black Ink, UROC, University of Georgia, University of California Fullerton, Michigan State University, and Rutgers University.  Check out our current team members and stay tuned for updates on our work. It's coming soon!

LIFTING AS WE CLIMB,
                   ONWARD & UPWARD WE GO, 
struggling and striving, and hoping that the buds and blossoms of our desires will burst into glorious fruition 'ere long. 

 

MARY CHURCH TERRELL