ABOUT THE PROJECT
The LIFT project seeks to mitigate the harm of dishonest, misinformed, and incomplete narratives amplified by the news media by circumventing systems through trusted messengers in Black communities. This solutions-based project centers on the perspectives, experiences, and dynamics of the Minneapolis/St Paul community.
We are currently exploring the roles of specialized media makers and news providers, including local faith and religious leaders, activists, and Black journalists.
This project is supported and funded by the Hubbard School of Journalism and Mass Communication, the Miami Foundation, and the Knight Foundation.
PARTNER WITH US
We are currently looking for community partners interested in participating in this study. If you're interested in helping us get this survey in the hands of community members, please read more about our community partnership opportunities.
This project is led by Dr. Danielle K. Brown, a researcher and professor with the Hubbard School at the University of Minnesota. We're working with researchers, students, journalists, faith leaders, and activists in Minnesota and around the United States to create a comprehensive and community-directed project. This includes partners from In Black Ink, UROC, University of Georgia, and Rutgers University. Check out our current team members and stay tuned for updates on our work. It's coming soon!